Dustin Weiss is down-to-earth for someone closing in Tarrytown and West Lake Hills. The brand had to be all three: polished enough for the price point, grounded enough to still feel like him, durable enough to follow him from Douglas Elliman to Compass without rebuilding.

We built the visual identity on restraint. A square W monogram reads more like a building footprint than a real estate logo. Structural, confident, equally readable on the side of an office tower and in the inch-tall space on a business card. The wordmark is minimalist by design. The deep navy palette carries trust without performing it.

The result fits the neighborhoods Dustin actually sells in: Tarrytown, Barton Hills, West Lake Hills, Zilker. Refined, contemporary, lived-in. The agent for buyers and sellers who recognize good design when they see it.